Racing the Rails
Avanti
To celebrate Railway 200, train operator Avanti created a content hub all about the anniversary. As part of this, we created Racing the Rails – an interactive game. Users could pick where to race to on Avanti’s network, and choose up to 4 iconic trains – including some of Avanti’s stock, or their mascot Turbo. When the race starts it’s full steam ahead as the trains whizz through the UK landscape, weather, and past iconic landmarks before reaching their final destination – where you get to see which wins!
Created in cahoots with Croud.
