How long does it take to prepare for the GMAT™ exam?

Graduate Management Admission Council

The GMAT™ is a hugely important exam for anyone considering postgraduate business education. And it’s a pretty big undertaking. We worked with the exam organisers and owners, the Graduate Management Admission Council to create a tool to help people thinking of doing it prepare.

The piece asks users what they’re aiming for, how much time they have to spend each week preparing, and where they’re from. Then the fun begins…

Users see how the time they have available compares to other activities such as watching The Big Bang Theory, commuting, and social media. It then reveals how many weeks they’ll need to prepare and offers them the change to make some more time available. At the end they can download a personalised study plan for the time they need.


We’ve had a great experience with Don’t Panic! from start to finish (and even beyond). After brainstorming a few ideas they were quick to provide a prototype and worked with our web-team on the implementation and turned around any feedback and changes very quickly. “How long does it take to prepare for the GMAT exam?” is one of the most common questions we get from students and this interactive tool allows us to answer that question in a fun way while utilizing our research data to create a tailored study plan. That tailored offer provides more value than a one-size-fits-all study plan and allows us to collect leads at the same time. The tool is off to a great start with 100+ downloads per week since implementation on our website!

Rasmus Buchholz – Marketing Associate Manager, Europe

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