The Gender Gap in 100 Drivers

We worked with price comparison website Confused.com to create this graphic which shows various driver statistics as if the population of the UK was just 100 people.

Dots, dots, dots everywhere! As you scroll through the graphic you’ll see a series of dots. Each dot represents a person of the 100 (or 1% of the population). We had great fun animating these and getting them to fly around the page.