The Transfer Index


We worked with credit eligibility and comparison specialist, TotallyMoney, to create The Transfer Index.

Everyone knows there’s a lot of money in football, but just how much? And how has it changed from the 90s to the present day? The Transfer Index lists the transfer fees players in different European leagues and compares their original fees to what those would be today. Using the filtering options you can delve deep into the data to find out who the most expensive player by country, position, age, and many other factors was.

The graphic is built to be fully shareable, so users can share the specific filters they’ve applied with their friends & family. It’s also built so that TotallyMoney can update it with new data following the various transfer windows.


We really enjoyed working with Don’t Panic! on The TotallyMoney Transfer Index.

The Transfer Index calculates how much past footballers from the top five European leagues would cost in today’s money.

Don’t Panic!’s experience and expertise shone through from the early stages of the briefing through to completion.

We would definitely recommend Don’t Panic! and look forward to working with them in the future.

James McCaffrey – Marketing Manager, TotallyMoney

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