The True Depth of the UK’s Pothole Problem

Potholes, potholes, potholes – they’re everywhere!

Comparison site,, gathered information from local authorities around the UK to find out the total depths of potholes in each – totalling them across different parts and regions of the United Kingdom. We shared this with the world in 2017, and in 2019 updated it with new data and a compensation calculator – showing how much £££ was paid out to drivers as a result of potholes.

It won a shiny prize at the Drum Search Awards 2018: SEO – Best Financial Services Campaign.
Well done! (and us, we suppose)


Don’t Panic! are a pleasure to work with, and the quality of their work speaks for itself. The content they create is highly engaging and vibrant, and they bring exciting and fresh ideas to how our assets are presented.

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